Wellington, FL-February 20, 2013-Reined cow horse champions Rick Steed and his brother Trevor will perform a dueling reined cow horse exhibition at The Challenge of the Americas, Saturday, March 9 at the Jim Brandon Equestrian Center where the two will try to outdo each other with spins, stops and slides.

The Challenge of the Americas Presented by SSG Gloves returns for its 11th anniversary to continue its fight against breast cancer. This annual fundraiser is a one-of-a-kind affair that highlights the equestrian sport of dressage. Competing riders include the “Who’s Who” of top equestrian competitors in the United States, Canada, Latin America and Europe competing in team quadrilles to help raise funds for breast cancer research.

Rick Steed and Lit’l Bit

Rick Steed has been involved in the horse industry as a trainer, mentor, showman and clinician for more than 20 years and is pleased to help The Challenge. “I believe in supporting charities and giving back to the community as No. 1,” he said. “No. 2 is in our quest to become horsemen, we exhibit the special relationship between horse and rider.”


His career diversity ranges from winning World and National championships to working with the BLM teaching adopters and wild mustangs to donating his time to 4-H clubs. Since 2006, he has won nine World and Reserve Championships in reined cow horse, a World Championship in reining freestyle and a Reserve World Championship in reining freestyle.


Trevor Steed won his first Reserve World Championship in Reined Cow Horse in 2012.


Rick Steed pioneered a program he calls “Simplifying Horsemanship” in which he teaches that there are three guideable body parts on a horse: the nose, the shoulders and the hips. “There’s nothing you can’t do on a horse, even at a high level, if you can guide those body parts,” he said.

Steed believes that in true horsemanship, the horse always comes first. He added that anyone interested in learning about Simplifying Horsemanship is welcome to come to his ranch to check it out. “The first lesson is always free,” he said.

Rick Steed and Smarty

He has also built a blueprint for reined cow horse events he calls Show By Appointment (SBA) Reined Cow Horse Company, with the goal of making horse shows fun, fair and affordable for all competitors. SBA offers exhibitors the opportunity to make an appointment to show their horses on the day of the scheduled show at a time they choose, given availability. Steed emphasized fairness in judging and a relaxed atmosphere are part of the events.


For more information about Rick Steed and Simplifying Horsemanship, log ontowww.steedtraining.net.


To learn more about Show By Appointment, go to showbyappointment.com.


To learn more about The Challenge of The Americas, go to challengeoftheamericas.com.


To buy tickets, contact Mary Ross at (561) 433-0988 or Anglot@aol.com.

The Challenge of The Americas

Presented by SSG Gloves

Fast Facts


The Challenge of The Americas (COTA) presented by SSG Gloves, known throughout the equestrian world for its spectacular performances on horseback, returns for its 11th anniversary to continue its fight against breast cancer. This annual fundraiser is a one-of-a-kind affair that highlights the equestrian sport of dressage. Competing riders include the “Who’s Who” of top equestrian competitors in the United States, Canada, Latin America and Europe.

There are few, if any, places throughout the world where an audience can delight in the performances of such a large and distinguished group of riders and their magnificent equine partners. The Challenge of The Americas’ teams of international riders compete in quadrilles to world-class music and choreography in an effort to raise money to help find a cure for breast cancer. Proceeds benefit the Breast Cancer Research Foundation through Play For P.I.N.K.


Saturday, March 9, 2013

5:30 p.m.        Cocktails and hors d’oeuvres

6:15 p.m.        Opening Ceremonies

6:25 p.m.        Reining Freestyles and Pas de Deux

6:45 p.m.        Quadrille Team Challenge

7:30 p.m.        Award Presentation

7:45 p.m.        The Challenge Gala: Dinner and Dancing



Jim Brandon Equestrian Center

West Palm Beach, Florida




Back on Track Products

Cunningham & Cunningham Livestock, Inc.

International Polo Club Palm Beach


Merrill Lynch, The Seley Parker Group


Red Barn Feed & Supply


SSG Gloves

Steed Training


United States Dressage Federation

Wellington Classic Dressage

Ticket Information:

Mary Ross

8067 Montserrat Place

Wellington, FL 33414(561) 433-0988


Ticket prices:

VIP Tables of 8:

Gold Patron               $6,500 per table

Silver Patron              $4,500 per table

Bronze Patron            $2,000 per table



VIP Individual Seating:

Competition and Gala (includes dinner and dancing)       $250 per person

Competition (includes hors d’oeuvres and cash bar)        $100 per person


General Admission seating $20 per person at the gate

Children 12 and under admitted free (General Admission)


News and Information:

Phelps Media Group

Sue Weakley

(561) 753-3389
12012 South Shore Blvd., Suite 105
Wellington, FL 33414







The Challenge of The Americas Beneficiaries:

Play for P.I.N.K.

Play for P.I.N.K.® (Prevention, Immediate diagnosis, New technology, Knowledge) is a grassroots organization dedicated to raising funds to fight breast cancer, by creating and promoting awareness of breast cancer through sporting and lifestyle events including men’s and women’s golf tournaments, tennis, swimming, card games, equestrian events, and shopping benefits.  Our commitment is to contribute 100% of all funds raised to our beneficiary, The Breast Cancer Research Foundation®. In 2012, PFP donated $4 million to BCRF for a cumulative total of $29.75 million. For more information about PFP, visit  www.playforpink.org.


Website: www.playforpink.org

Facebook: www.facebook.com/playforpink


The Breast Cancer Research Foundation


Facebook: www.facebook.com/TheBreastCancerResearchFoundation