{"id":7486,"date":"2026-09-28T08:57:02","date_gmt":"2026-09-28T13:57:02","guid":{"rendered":"https:\/\/equestrianinfluence.com\/horsehappenings\/?p=7486"},"modified":"2026-09-28T08:57:02","modified_gmt":"2026-09-28T13:57:02","slug":"keeneland-september-surpasses-2025-sale-to-become-new-leader-as-most-successful-thoroughbred-auction-of-all-time","status":"publish","type":"post","link":"https:\/\/equestrianinfluence.com\/horsehappenings\/keeneland-september-surpasses-2025-sale-to-become-new-leader-as-most-successful-thoroughbred-auction-of-all-time\/","title":{"rendered":"Keeneland September Surpasses 2025 Sale to Become New Leader as Most Successful Thoroughbred Auction of All Time"},"content":{"rendered":"<p class=\"yiv2435787613MsoNormal\"><b>LEXINGTON, KY (Sept. 26, 2026) \u2013\u00a0<\/b>Keeneland\u2019s 2026 September Yearling Sale concluded Saturday after 12 sessions that produced a record-setting mar<a rel=\"nofollow noopener noreferrer\" name=\"_Int_XYIjpEV8\"><\/a>ket, surpassing the auction\u2019s previous worldwide record set just one year ago<a rel=\"nofollow noopener noreferrer\" name=\"_Hlk214361857\"><\/a><a rel=\"nofollow noopener noreferrer\" name=\"_Hlk219455867\"><\/a>. The sale generated the highest through-the-ring gross ever recorded at a Thoroughbred auc<a rel=\"nofollow noopener noreferrer\" name=\"_Int_KMrHIros\"><\/a>tion worldwide \u2014 $536,737,900 \u2014 and set a record with 70 yearlings selling for $1 million or more. Leading the way was a $3.7 million Into Mischief colt purchased by M.V. Magnier and Peter Brant\u2019s White Birch Farm.<\/p>\n<p class=\"yiv2435787613MsoNormal\">For the sale held Sept. 14-26, total through-the-ring sales for 2,856 horses were 5.14% above last year\u2019s $510,517,900 for 2,903 yearlings. Gross sales this year increased to $558,313,400 when the additional $21,575,500 in\u00a0<a rel=\"nofollow noopener noreferrer\" name=\"_Int_0Vhn1i8N\"><\/a>post sales\u00a0reported to date are added.<\/p>\n<p class=\"yiv2435787613MsoNormal\">The average of $187,933 increased 6.87% from $175,859 last year, while the median rose 6.25% from $80,000 in 2025 to $85,000 this year.<\/p>\n<p class=\"yiv2435787613MsoNormal\">\u201cIt\u2019s incredible to think that we set a world record for a Thoroughbred auction just one year ago, and now we\u2019ve surpassed it,\u201d Keeneland President and CEO Shannon Arvin said. \u201cThat speaks to the extraordinary quality of the horses, the strength of the global buying bench and, most importantly, the people who make the September Sale what it is. We are deeply grateful to the breeders, consignors, buyers,\u00a0<a rel=\"nofollow noopener noreferrer\" name=\"_Int_KpTEoa1i\"><\/a>agents\u00a0and everyone who comes together to create this remarkable marketplace. What happens here is truly unique, and the market created at Keeneland in September simply cannot be replicated anywhere else in the world.\u201d<\/p>\n<p class=\"yiv2435787613MsoNormal\">September Sale records in sales through the ring were set in the following categories:<\/p>\n<ul type=\"disc\">\n<li class=\"yiv2435787613MsoListParagraphCxSpFirst\">Number of yearlings sold for $1 million or more (70) bested the previous record 56 last year.<\/li>\n<li class=\"yiv2435787613MsoListParagraphCxSpMiddle\">Number of horses sold for $1 million or more during a single session (23 on Day 2).<\/li>\n<li class=\"yiv2435787613MsoListParagraphCxSpMiddle\">Record session average and median ($739,897\/$625,000) from opening day.<\/li>\n<li class=\"yiv2435787613MsoListParagraphCxSpMiddle\">For the sixth year in a row,\u00a0<a rel=\"nofollow noopener noreferrer\" name=\"_Int_FnptGETw\"><\/a>a record\u00a0cumulative average of $187,933 was established.<\/li>\n<li class=\"yiv2435787613MsoListParagraphCxSpLast\">Cumulative median price of $85,000 rose 6.25% over last year\u2019s $80,000 and set a record for the third consecutive year.<\/li>\n<\/ul>\n<p class=\"yiv2435787613MsoNormal\">\u201cThe numbers can only be described as incredible,\u201d Keeneland Vice President of Sales Tony Lacy said. \u201cWe saw consistency through the books. Premium prices were strong for horses that were popular with buyers. Overall, the consensus was that it was an incredibly successful sale. The market is holding very, very strong, while the industry is perceived in a positive light. This is really encouraging. It\u2019s really positive to see all sectors of the industry \u2014 of the market \u2014 being rewarded for a good horse because they deserve it.\u201d<\/p>\n<p class=\"yiv2435787613MsoNormal\" align=\"center\"><b>Week 1 sets stage for success<\/b><\/p>\n<p class=\"yiv2435787613MsoNormal\">For the sixth consecutive year, Books 1 and 2 during Week 1 of the September Sale comprised the first four days of the auction when more than 1,100 yearlings representing the sale\u2019s highest concentration of sire power, pedigree and physical quality were cataloged. These enabled major domestic and international buyers to inspect the largest number of exceptional horses possible before the Dark Day on Friday, Sept. 18 when no sale was held.<\/p>\n<p class=\"yiv2435787613MsoNoSpacing\">\u201cFor the opening session, the sales ring was absolutely packed,\u201d Arvin said. \u201cMany consignors and buyers told us they had never seen more people on the grounds for\u00a0<a rel=\"nofollow noopener noreferrer\" name=\"_Int_FMlnAYHq\"><\/a>the start of the sale. We have invested a lot in the hospitality and experience at Keeneland with the changes to the Sales Pavilion and the addition of the Paddock Building, and we\u2019ve seen that return manifested in the feedback from clients and the size of the crowd.\u201d<\/p>\n<p class=\"yiv2435787613MsoNormal\">Opening day posted a record session average and median ($739,897\/$625,000). By the end of Week 1, total sales had reached $318,115,000 with 65 horses bringing $1 million or more. The gross for that period increased 3.4% from 2025.<\/p>\n<p class=\"yiv2435787613MsoNormal\">\u201cWhen you get that strong momentum from the beginning, it keeps rolling,\u201d said Conrad Bandoroff of Denali Stud, which sold three yearlings for $1 million or more in Book 1. \u201cWhen the sale starts strong, it just keeps building. It\u2019s like a tidal wave. Buyers\u2019 orders don\u2019t get filled and they have to keep moving through the books, and there is a cascading effect. There is carryover demand that continues to hold throughout the whole sale.\u201d<\/p>\n<p class=\"yiv2435787613MsoNormal\" align=\"center\"><b>Dynamic sessions fill Week 2<\/b><\/p>\n<p class=\"yiv2435787613MsoNormal\">As the auction entered its second week, buyers continued to compete aggressively for quality and reward sellers.<\/p>\n<p class=\"yiv2435787613MsoNormal\">\u201cThe second week was extremely strong and encouraging for the long term because the demand from buyers was particularly good from Book 4 on,\u201d Keeneland Senior Director of Sales Operations Cormac Breathnach said. \u201cThe market has been extremely good. That is really heartening because we work hard to provide a catalog with horses that are something for everybody. And so, when the waves of buyers keep coming through here \u2014 and they\u2019re here on the last day \u2014 that means we have traction and that hopefully are doing a good job on behalf of our sellers and our breeders.\u201d<\/p>\n<p class=\"yiv2435787613MsoNormal\">Highlights of Week 2 session included:<\/p>\n<p class=\"yiv2435787613ydpd48ad206msonormal\">Session 5: Sales of four seven-figure horses.<\/p>\n<p class=\"yiv2435787613ydpd48ad206msonormal\">Session 6: Sale of one seven-figure horse for the first time since 2000.<\/p>\n<p class=\"yiv2435787613ydpd48ad206msonormal\">Sessions 7-11: Four consecutive days of\u00a0<a rel=\"nofollow noopener noreferrer\" name=\"_Int_x0PF2yyn\"><\/a>across-the-board increases.<\/p>\n<p class=\"yiv2435787613ydpd48ad206msonormal\">Session 9: Through-the-ring total of $511,680,500 exceeded the $510,539,900 in through-the-ring sales for the entire 12-day auction last year.<\/p>\n<p class=\"yiv2435787613MsoNormal\" align=\"center\"><b><br \/>\nLeaders in all categories<\/b><\/p>\n<p>&nbsp;<\/p>\n<p class=\"yiv2435787613MsoNormal\"><b>Buyers:\u00a0<\/b>The partnership of St. Elias, West Point, Lane\u2019s End Racing and Belladonna spent $16.2 million on 20 horses to lead buyers. Other leading buyers by total purchases were RTM Racing; Donato Lanni, agent for FRC\/Starlight\/Madaket; Mayberry Farm; M.V. Magnier\/White Birch Farm; Flying Dutchmen; Douglas Scharbauer; Repole Stable; Lauren Carlisle, agent; and Klaravich Stable.<\/p>\n<p class=\"yiv2435787613MsoNormal\">\u201cBuyers are sophisticated and did their homework,\u201d Lacy said. \u201cThey will spend a premium on quality, and there was plenty of action for that quality.\u201d<\/p>\n<p class=\"yiv2435787613MsoNormal\">\u201cIt just comes down to being disciplined,\u201d said Monique Delk, Executive Director of Racing Operations for St. Elias. \u201cYou have to have a business plan. It doesn\u2019t make sense to buy those $3 million and $4 million horses, even though we were right there on those. Our sweet spot is a little below that. This is a numbers game. We would rather cast a bigger net to have chances to succeed.\u00a0 When you have one that cost $4 million, that\u2019s one egg in the basket when you could have two or three.\u201d<\/p>\n<p class=\"yiv2435787613MsoNormal\">\u201c(The sale)\u00a0was an amazing experience,\u201d said Mahmud Mouni of RTM Racing, which bought 25 yearlings for $14,660,000. \u201cEverything went smoothly. The vibe was unbelievable. The hospitality\u00a0is\u00a0good. All the clients loved it.<\/p>\n<p class=\"yiv2435787613MsoNormal\">\u201cAll the people love the same horses and are trying to bid more,\u201d Mouni continued. \u201cThe quality of the horses is so good. Any horse sold in September this year, it deserved what it got when you see the market.\u201d<\/p>\n<p class=\"yiv2435787613MsoNormal\">\u201cOverall, we were pleased with what we got,\u201d said Donny Denton, General Manager of Scharbauer\u2019s Valor Farm in Texas. \u201cFor what we were looking to buy, we had to work a little harder than last year. It was a nice group of horses and we didn\u2019t always get the one we wanted to buy at times, so we moved on and found something else that would work with our program.<\/p>\n<p class=\"yiv2435787613MsoNormal\">\u201cWe normally buy fillies,\u201d Denton added, \u201cbut this year we just wanted to buy a good individual and didn\u2019t really matter if it was a colt or filly. We bought eight fillies and two colts (for a total of $9,500,000). At the end of the day for us, we ended up with some fillies with strong pedigrees that we hope will be successful on the race track and good additions to our broodmare band.\u201d<\/p>\n<p class=\"yiv2435787613MsoNormal\">\u201cIt\u2019s obviously a very,\u00a0very\u00a0strong market, with\u00a0lots of\u00a0(returning)\u00a0buyers and plenty of new buyers, (and) many bid very aggressively,\u201d said Doug Cauthen, Vice Chairman of Three Chimneys, which stands leading sire Gun Runner. \u201cThose new\u00a0players just added a\u00a0different, stronger\u00a0dimension\u00a0to the bidding. There were more groups forming \u2014 some before the sale and some in the back ring\u00a0\u2014 and that just added to the bidding power.\u00a0It only takes two of the right people\u00a0on your horse\u00a0and\u00a0it\u2019s\u00a0going to\u00a0be great\u00a0sale.\u201d<\/p>\n<p class=\"yiv2435787613MsoNormal\">Buyers represented 30 countries.<\/p>\n<p class=\"yiv2435787613MsoNormal\"><b>\u00a0<\/b><\/p>\n<p class=\"yiv2435787613MsoNormal\"><b>Consignors:<\/b>\u00a0In its 50<sup>th\u00a0<\/sup>year of operation, Taylor Made Sales Agency was the leading consignor at the September Sale by selling 338 yearlings for an all-time consignor record $68,602,000 (including post sales reported to date). Topping sales was a $2.25 million Nyquist colt purchased by Kimmel\/Sallusto, agent for Alex and JoAnn Lieblong. Taylor Made, which sold nine horses for $1 million or more, has led September Sale consignors 27 times since 1988.<\/p>\n<p class=\"yiv2435787613MsoNormal\">Other leading consignors by gross included Gainesway, Lane\u2019s End Farm, Paramount Sales, Denali Stud, Hill \u2019n\u2019 Dale Sales Agency, Four Star Sales and Warrendale Sales.<\/p>\n<p class=\"yiv2435787613MsoNormal\">Glennwood Farm led all consignors by average, selling 16 yearlings for an average of $691,250. The consignment was led by the sale-topping $3.7 million Into Mischief colt, purchased by M.V. Magnier\/White Birch Farm.<\/p>\n<p class=\"yiv2435787613MsoNormal\">\u201cWe\u00a0are\u00a0hugely satisfied,\u201d said Gerry Duffy, President of WinStar Farm, which sold 44 horses through the ring with a variety of consignors for $14,955,000. \u201cIn most cases, our\u00a0expectations\u00a0were either met or exceeded for the horses we brought up.\u00a0I love what\u00a0Keeneland\u00a0has done. It is not just a marketplace for people within the industry\u00a0to trade horses. It is an event, an experience. The marketing and hospitality teams\u00a0have both gone above a beyond\u00a0to create\u00a0events and\u00a0hospitality.\u00a0They have done an incredible job to make it more than a sale and make it more of an experience\u00a0for people. It all feeds into the results we are seeing.\u201d<\/p>\n<p class=\"yiv2435787613ydpd48ad206msonormal\"><b>Sires:<\/b>\u00a0For the second time, Gun Runner was the September Sale\u2019s leading sire by total sales and average. Fifty-seven yearlings by the stallion brought $43,672,000 for an average of $766,176. They included 15 horses sold for $1 million or more, led by a $3.1 million colt purchased by AMO Racing USA from consignor Eaton Sales, agent.<\/p>\n<p class=\"yiv2435787613ydpd48ad206msonormal\">Gun Runner led sires during Book 1 with $27,600,000 in through-the-ring sales for 25 yearlings.<\/p>\n<p class=\"yiv2435787613ydpd48ad206msonormal\">Rounding out the 10 leading sires by total through-the-ring sales were Not This Time, Nyquist, Flightline, Into Mischief, Life Is Good, Uncle Mo, Justify, Yaupon and Good Magic.<\/p>\n<p class=\"yiv2435787613ydpd48ad206msonormal\">The leading freshman sire was Grade 1 winner Gunite, whose 72 yearlings sold for a total of $12,694,000. Horse of the Year Cody\u2019s Wish led new stallions by average with $305,131 for 42 sons and daughters.<\/p>\n<p class=\"yiv2435787613ydpd48ad206msonormal\" align=\"center\"><b>Results of today\u2019s session<\/b><\/p>\n<p>&nbsp;<\/p>\n<p class=\"yiv2435787613ydpd48ad206msonormal\">During Saturday\u2019s final session, 261 yearlings sold through the ring for $4,751,900, a 31.99% increase from last year\u2019s total of $3,600,200 for 230 yearlings. The average rose 6.87% from $15,653 to $18,207, while the median of $14,000 was 55.56% higher than $9,000 in 2025.<\/p>\n<p class=\"yiv2435787613ydpd48ad206msonormal\">Gary Barber paid $180,000 for the session\u2019s high seller, a filly by City of Light out of Grade 2 winner Spelling Again, by Awesome Again. She was consigned by Lisa and Tim Turney, agent.<\/p>\n<p align=\"center\">***************<\/p>\n<p class=\"yiv2435787613MsoNormal\">The September Sale launches Keeneland into October and November with these events:<\/p>\n<p class=\"yiv2435787613MsoNormal\">Oct. 2-24 \u2014 17-day\u00a0<a href=\"https:\/\/www.keeneland.com\/events\/fall-meet\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Fall Meet<\/a>\u00a0from Oct. 2-24. Twenty-two stakes worth $10.7 million will be run.<\/p>\n<p class=\"yiv2435787613MsoNormal\">Oct. 2-4 \u2014 25<sup>th<\/sup>\u00a0Fall Stars Weekend. Eight stakes are Breeders\u2019 Cup Challenge \u201cWin and You\u2019re In\u201d races, which award each winner an automatic and free entry into the World Championships.<\/p>\n<p class=\"yiv2435787613MsoNormal\">Oct. 15 \u2014 Keeneland celebrates its 90<sup>th<\/sup>\u00a0birthday. Keeneland opened Oct. 15, 1936.<\/p>\n<p class=\"yiv2435787613MsoNormal\">Oct. 28 \u2014 Third\u00a0<a href=\"https:\/\/www.keeneland.com\/sales\/2026\/13\/championship-sale\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Championship Sale<\/a>\u00a0at Historic Castleton (invitation only).<\/p>\n<p class=\"yiv2435787613MsoNormal\">Oct. 30-31 \u2014 Keeneland hosts the\u00a0<a href=\"https:\/\/www.breederscup.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Breeders\u2019 Cup<\/a>\u00a0for the fourth time, following 2015, 2020 and 2022.<\/p>\n<p class=\"yiv2435787613MsoNormal\">Nov. 3-11 \u2014\u00a0<a href=\"https:\/\/www.keeneland.com\/sales\/2026\/14\/november-breeding-stock-sale\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">November Breeding Stock Sale<\/a>.<\/p>\n<p class=\"yiv2435787613MsoNormal\">Nov. 12 \u2014\u00a0<a href=\"https:\/\/www.keeneland.com\/sales\/2026\/15\/november-horses-of-racing-age-sale\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">November Horses of Racing Age Sale<\/a>.<\/p>\n<p class=\"yiv2435787613MsoNormal\">Nov. 13 \u2014 14<sup>th<\/sup>\u00a0<a href=\"https:\/\/thesportingartauction.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Sporting Art Auction<\/a>.<\/p>\n<p class=\"yiv2435787613MsoNormal\" align=\"center\">\n","protected":false},"excerpt":{"rendered":"<p>LEXINGTON, KY (Sept. 26, 2026) &ndash;&nbsp;Keeneland&rsquo;s 2026 September Yearling Sale concluded Saturday after 12 sessions that produced a record-setting market, surpassing the auction&rsquo;s previous worldwide record set just one year ago. The sale generated the highest through-the-ring gross ever recorded at a Thoroughbred auction worldwide &mdash; $536,737,900 &mdash; and set a record with 70 yearlings selling for $1 million or more. Leading the way was a $3.7 million Into Mischief colt purchased by M.V. Magnier and Peter Brant&rsquo;s White Birch [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7487,"comment_status":"closed","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[97,52,2044],"tags":[2859,2303,2268,2857,2830,2267,2858],"class_list":["post-7486","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-english-events-magazine","category-events-magazine","category-magazine","tag-eter-brants-white-birch-farm","tag-into-mischief","tag-keeneland-vice-president-of-sales-tony-lacy","tag-keenelands-2026-september-yearling-sale","tag-m-v-magnier","tag-president-and-ceo-shannon-arvin","tag-thoroughbred-auction-worldwide"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Keeneland September Surpasses 2025 Sale to Become New Leader as Most Successful Thoroughbred Auction of All Time - Horse Happenings<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/equestrianinfluence.com\/horsehappenings\/keeneland-september-surpasses-2025-sale-to-become-new-leader-as-most-successful-thoroughbred-auction-of-all-time\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Keeneland September Surpasses 2025 Sale to Become New Leader as Most Successful Thoroughbred Auction of All Time - Horse Happenings\" \/>\n<meta property=\"og:description\" content=\"LEXINGTON, KY (Sept. 26, 2026) &ndash;&nbsp;Keeneland&rsquo;s 2026 September Yearling Sale concluded Saturday after 12 sessions that produced a record-setting market, surpassing the auction&rsquo;s previous worldwide record set just one year ago. The sale generated the highest through-the-ring gross ever recorded at a Thoroughbred auction worldwide &mdash; $536,737,900 &mdash; and set a record with 70 yearlings selling for $1 million or more. Leading the way was a $3.7 million Into Mischief colt purchased by M.V. 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