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September 8, 2018

World-Renowned Horseman and Brooke Global Ambassador Monty Roberts to Make Double Appearance at Inaugural World Equine Expo™

by Equestrian Influence

TRYON, NC, USA – Brooke USA, sister charity of Brooke, the Official Charity of the FEI World Equestrian Games™ Tryon 2018 (WEG), has announced that renowned horseman Monty Roberts will be one of numerous presenters courtesy of Brooke USA to be highlighted at the World Equine Expo™, hosted September 11-23 at the Tryon International Equestrian Center (TIEC).

Roberts, known as the “Man Who Listens to Horses,” is also an official Global Ambassador for Brooke, and has made it his lifelong mission to make the world a better place for horses and people. Concurrently, for more than 80 years, Brooke, the world’s largest international equine welfare charity, has been dedicated to improving the lives of working horses, donkeys and mules and the families they support in the developing world. This aligned mission and Roberts’ global impact on the welfare of equines was the impetus for Brooke USA to partner with Roberts to present demonstrations of his work during the games.

Roberts is perhaps best known for creating the revolutionary equine training technique called “Join-Up.” He has won countless awards and received immense worldwide press coverage, put three books on the New York Times best-seller list, trained some of Her Majesty Queen Elizabeth II’s equestrian team in England and been awarded an honorary doctorate from the University of Zurich.

Roberts will appear September 19 and 20 in Ring 1 at TIEC, first working with an American Mustang to demonstrate the “Horse Sense & Healing” program for veterans and first responders. Roberts will also show the power of horses to teach resiliency and trust by inviting a veteran with little-to-no horse experience, assisted by Monty and a horse to achieve “Join-Up.” Roberts’ second exhibition will demonstrate successful ways to work with a remedial issue in a horse.

Tickets to the World Equine Expo™ are included with any WEG competition ticket, and can also be purchased separately at www.Tryon2018.com.

The mission of Brooke USA is to significantly improve the welfare of working horses, donkeys and mules and the people they serve throughout Asia, Africa, the Middle East and Latin America by raising funds and responsibly directing them to the areas of greatest need. Working primarily through Brooke, Brooke USA funds scientifically proven, practical, sustainable and culturally relevant solutions to enormous equine welfare challenges.

To learn more about Brooke USA, please go to: www.BrookeUSA.org or contact Cindy.Rullman@BrookeUSA.org, or 859-296-0037.

For the most updated WEG information, please sign up for the newsletter online at www.Tryon2018.com or follow @Tryon2018 on social media.

Media Inquiries

For media inquiries about the FEI World Equestrian Games™ Tryon 2018, please visit www.tryon2018.com or contact one of the following press officers:

National Press Officer – Carly Weilminster at cweilminster@tryonweg.com or +1 (828) 863-1144

International Press Officer – Niki McEwen at niki@revolutionsports.co.uk or 0044(0) 203 176 0355

For more information from the FEI, please contact Shannon Gibbons at shannon.gibbons@fei.org or 0041-78-750-6146.

ABOUT THE TRYON INTERNATIONAL EQUESTRIAN CENTER
Tryon International Equestrian Center at Tryon Resort, host of the FEI World Equestrian Games™ Tryon 2018, is one of the world’s premier equestrian lifestyle destinations, with first-class facilities for all eight FEI disciplines. From carousel to competition, the mission of Tryon Resort is to celebrate the magic of the horse, grow equestrian sport, and increase access to this majestic animal.

Tryon Resort is a spring, summer and fall haven for equestrian competitors and enthusiasts, and a year-round destination for connoisseurs of diverse cuisine and shopping, lodging getaways, and family entertainment. Learn more at www.tryon.com.

ABOUT THE FEI WORLD EQUESTRIAN GAMES™

The FEI World Equestrian Games™, held every four years in the middle of the summer Olympic cycle, is the property of the Fédération Equestre Internationale (FEI), the world governing body for horse sport recognised by the International Olympic Committee (IOC). It is one of the biggest events on the global sporting calendar, combining World Championships in the Olympic disciplines of Jumping, Dressage and Eventing, the Paralympic discipline of Para-Equestrian Dressage, as well as Driving, Endurance, Vaulting and Reining.

The inaugural FEI World Equestrian Games™ were hosted in Stockholm (SWE) in 1990. Since then the Games have been staged in The Hague (NED) in 1994, Rome (ITA) in 1998, Jerez (ESP) in 2002, and Aachen (GER) in 2006. The first Games to be organised outside Europe were the Alltech FEI World Equestrian Games™ in Kentucky (USA) 2010. The Games came back to Europe for the 2014 edition, the Alltech FEI World Equestrian Games™ in Normandy (FRA), which attracted more than 500,000 on-site spectators and a worldwide television audience of 350 million, as well as delivering an economic impact of €368 million to the French economy.

The FEI World Equestrian Games™ History Hub can be viewed here.

For more information, visit www.tryon2018.com and http://www.fei.org/tryon-2018.

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